Open For Lunch is a food and entertainment activation by Destination NSW, kicking off Sydney’s summer events season in key locations across the Sydney and Parramatta CBDs. We were appointed by project management company Premium Media to create a unique brand identity for this annual event.
Our team created a positioning and identity that stood out among the city’s plethora of outdoor dining events. The aim of this brand was to immediately evoke summer in Sydney – bright, playful and welcoming to all – while still having an appeal-to-everybody, last-the-years flex. With Open For Lunch 2022 being a sell-out success, I think we hit the mark.
Studio: Hoyne