About Rachel Walton, Copywriter

Just who is this whizz behind the words?

Black and white photo of the copywriter. They have long blonde hair and are wearing a demin dress.

Hihi, I'm Rachel.

I’ve been a copywriter since 2013, racking up experience on both client and agency side. I’ve written about every product imaginable – including the kitchen sink – for big names like Optus, Groupon, NSW Government, Cbus, Frasers Property, Mirvac, Dexus, Avène, and Grays Online.

As an ex-theatre nerd, I know how to step inside a brand’s tone of voice and start a compelling conversation with their target audience. I can write outside the box, pushing the limits of language, time and space… or produce grammar so proper you could time a clock to it. I also have skills in creative and content strategy up my sleeves.

Basically: if there are words involved, I can do it.

So, what’s your brief?