You may not know Retail Strategy Group, but you have definitely enjoyed their work. This retail consulting business are leaders in curating magnetic mixed-use precincts across Australia. For their corporate brand refresh, they wanted a look and feel that was as fresh, confident, and impactful as they were.
I developed Retail Strategy Group’s new strategic framework and the positioning ‘Curating People-First Retail’, then collaborated with our design team on the creative – which was led by an unapologetically bold tone of voice.
The client was so enamoured with my upfront thinking that did something rare: they made their purpose, pillars, and personality a whole page on their website!
Studio: Hoyne