Any brand identity project that begins with me getting to wander lovely, leafy Inner West streets eating Portuguese tarts will always be remembered fondly.
I was entrusted with kicking off the creative strategy for this Deicorp/Petersham RSL mixed-use development, which directly informed the brand identity and launch campaign. I was deeply involved at every touchpoint as the creative compass – ensuring our positioning ‘Find Your Freedom’ rang loud, clear and cohesively.
I am so proud that my strategic groundwork produced such stunning creative from our team; literally illustrating the vibrant and diverse lifestyle on offer in Petersham.
Studio: Heard Agency
Designer: Bennett Kowald