BMI Group acquired this 30-hectare abandoned estate with a vision: to transform it into an industrial trade centre, innovative commercial park, and entertainment destination that reconnected the community with the riverfront.
Drawing on the site’s rich heritage and pioneering spirit, I worked collaboratively with the strategy and creative team to develop its brand identity and commercial leasing collateral. We positioned Rivermakers as the place where Brisbane’s future legends will ‘Make History’ – resulting in a true-blue Brisbanite tone of voice and a rhythmic messaging device that was fun to write.
Studio: Hoyne
Awards: Gold in ‘Identity and Branding - Property’ , Sydney Design Awards 2020