The NSW Department of Planning and Environment wanted to get workers excited about returning to their Sydney CBD offices in these post-unprecedented times. So in collaboration with project/event management business Premium Media, our team designed WYNSIDEOUT: an immersive two-day festival that activated the oft-neglected Wynyard Park.
My role in this project was to help bring all the strategic thinking to life by fleshing out the brand’s verbal identity. When your brief is “just have fun with it”, this is the result – exclamation points and tongue firmly planted in cheek.
Studio: Hoyne